Shilla Duty Free offers metaverse Gucci Beauty class

Shilla Duty Free, Korea's leading duty-free shop chain, is opening a metaverse beauty class in collaboration with Gucci Beauty.

The company will introduce Gucci Beauty's metaverse non-contact beauty class for the first time in the duty-free industry in the Gucci Beauty Garden to launch on the metaverse platform ZEP at 6:00 pm Korea time on Friday.

In the Gucci Beauty Garden, users can create their own avatars, explore the Gucci Beauty House and every corner of the garden, and experience various products offered by Gucci Beauty.

In addition, customers can actively participate in the event through interactive communication, such as watching the beauty class in real-time, sending questions directly to performers, or having conversations with other participants.

The beauty class, hosted by TV presenter Jang Ye-won and beauty influencer Kim Bo-ra, introduces the new Gucci Flora Collection based on makeup artist Park Sang-eun's makeup class. 100 VIPs selected in advance will experience the products delivered to their homes according to the makeup artist's demonstration.

Customers who have not been pre-selected can also enjoy the event on the Shilla Duty Free Shop website, mobile site, and YouTube channel at 6 p.m Friday, and Starbucks gift certificates will be given to 1,000 viewers of  event.

Write to Mikyoung Lee at capital@hankyung.com