Hyundai Motor unveils SUV digital ad series

Hyundai Motor Co. announced on Monday that it will sequentially release the digital advertisement series Hyundai SUV (sports utility vehicles) Originals from June 14 and will promote related to SUVs.

Hyundai SUV Originals is an online video advertisement series that introduces the diverse attractions and service benefits of Hyundai's SUV lineup through genres, such as romance, thriller, and comedy.

The series includes episodes such as SUV Physical, showcasing a range of choices from hybrid to N line; Safety Awakening, emphasizing safety features; Warranty Period, highlighting the customizable warranty scheme; and Blue Hands, promoting maintenance infrastructure and emergency dispatch services.

The ads features actor Park Jeong-min, known for his roles in the movie Smugglersm, the drama Hellbound, and The 8 Show, who adds fun by portraying different styles in each episode. The series can be viewed on Hyundai's official YouTube and Instagram channels.

In conjunction with the digital advertisement release, Hyundai will unveil two episodes of the entertainment program Random but Okay, featuring broadcaster Haha, Oh My Girl's Mimi, and Creators Shortbox, on YouTube next month.

Hyundai Motor will conduct the One Night Two Days Random National Road Trip customer experience program, involving two separate trips.

Write to Jin-Won Kim at jin1@hankyung.com