Kia opens experiential booth at Incheon Int'l Airport

Kia Corp. announced on Tuesday that it has transformed the exhibition booth located near Gate H in the departure area of ​​the third floor of Incheon International Airport Terminal 1 into an experiential format.

Currently, Kia's flagship all-electric sport utility vehicle EV9 is displayed in the exhibition booth, and there are plans to continuously replace displayed vehicles in line with future new car releases, allowing visitors to experience Kia's EV lineup and mobility technology.

The exhibition booth was designed to reflect the concept "Movement to Inspiration" by SUH Architects.

The booth walls are designed with a structure combining perforated super mirrors (stainless steel mirrors) and LED screens.

Visitors can see videos displayed suddenly from behind the mirror where ordinary mirrors are seen.

Kia's experiential exhibition booth is staffed with bilingual (Korean and English) guides from 9 a.m. to 9 p.m. to support customer communication on vehicle information, brand, and booth design.

Immediate response is available on-site for customer test drive requests and purchase consultations.

Write to Jung-Eun Shin at newyearis@hankyung.com