Samsung Bespoke refrigerator sells 3 mn units in five years

Samsung Electronics Co. announced on Tuesday that the cumulative sales of its Bespoke refrigerator in the South Korean market have surpassed 3 million units in five years.

First introduced in 2019, the Bespoke refrigerator marked the advent of customized home appliances.

Consumers could choose the product type, material, and color to match their preferences.

This year, the Bespoke refrigerator has been upgraded with advanced artificial intelligence (AI) technology.

The Bespoke AI Family Hub is equipped with AI Vision Inside, automatically recognizes ingredients placed on the shelves, and creates a food list.

In 2021, Samsung Electronics expanded the panel color options by adding 360 prism colors, allowing for a wider variety of interior styling possibilities.

Samsung Electronics has also demonstrated its confidence in the quality of the refrigerator's key component, the digital inverter compressor, by launching a lifetime warranty service, showcasing its technological prowess.

Write to Jeong-Soo Hwang at hjs@hankyung.com