Samyang Foods Group rebrands as Samyang Roundsquare

South Korea's food-oriented Samyang Foods Group said on Monday it rebranded the group and the holding company Samyang Naturals Co.'s name as Samyang Roundsquare.

The new name reflects the company's new vision to be a company that provides nutrients for life and the future. It also embodies the company's spirit of challenge and innovation, as seen in its establishment of Samyang Ranch.

Samyang Foods Group plans to share the understanding of the group's new direction throughout the company, accelerate business portfolio diversification, find the next growth engine, and global system, with this CI renewal.

"We plan to change the CI of each affiliate, including the parent company Samyang Foods, in sequence, starting with the CI of the group and holding company," a Samyang Foods Group source said. "We will carry out a campaign to announce the CI renewal within the second half of the year." 

Write to Kyeong-je Han at hankyung@hankyung.com