Hyundai Motor partners with Japanese culture content firm for EV sales

South Korean automaker Hyundai Motor Co. and Japanese lifestyle content company Culture Convenience Club (CCC) on Thursday announced a strategic partnership to enhance zero emission vehicle (ZEV) mobility services and explore collaborative opportunities in lifestyle offerings.

The agreement, unveiled at a signing ceremony held at CCC's commercial facility T-SITE in Tokyo, marks a significant step towards developing sustainable transportation solutions and innovative lifestyle experiences.

Under the partnership, Hyundai and CCC will focus on three key areas: the development of next-generation mobility services, data-driven marketing initiatives and the establishment of a global EV experience platform.

Starting on June 23, Hyundai's vehicle-sharing service, "MOCEAN," will be introduced at T-SITE, offering customers access to charging facilities and the IONIQ 5 sharing service.

In line with the rising demand for ZEVs and a sustainable way of living, the partnership aims to harness the power of data through collaborative marketing campaigns, providing personalized experiences that cater to individual preferences and ultimately enhance customer value.

Additionally, Hyundai and CCC plan to create an EV Experience Platform, enabling customers worldwide to immerse themselves in the world of electric vehicles and foster a more environmentally conscious lifestyle.

The agreement reflects the shared vision of both companies to prioritize people's needs and aspirations, aligning with Hyundai's commitment to shaping the future of ZEVs and CCC's philosophy of building cultural infrastructure.

Write to Sungsu Bae at baebae@hankyung.com