Yanolja acquires Israeli tourism tech company Go Global Travel

South Korea's tourism platform unicorn Yanolja has acquired Go Global Travel (GGT), an Israel-based company for global business-to-business (B2B) travel solutions, through its subsidiary Yanolja Cloud in what is considered the largest acquisition in Yanolja's history.

Launched in Israel in 2000, GGT offers B2B solutions spanning over a million pieces of tourism inventory distributed worldwide including reservations for hotel rooms and resorts, airfare and car rentals.

Based on directly contracted inventory mainly in North America and Europe and room distribution licenses of top-tier hotel chains, GGT does business with more than 10,000 tourism platforms and on- and offline travel agencies around the world.

With Yanolja Cloud's acquisition of GGT, Yanolja has secured over a million travel and accommodation inventory in 200 countries. This move is expected to give the company an early lead in the related sectors through a network hub connecting international travel and hospitality spaces on- and offline.

Yanolja Cloud will expand its global partnership by linking its inventory at home and abroad with GGT's international inventory to promote Asian tourism products through on- and offline travel agencies and platform channels in North America, Europe and the Middle East.

Yanolja Cloud will also strengthen its global solution sales network and customer service for overseas member companies like eZee Technosys in India and Innsoft in the US by using GGT's 20 branches worldwide to expand its international solutions business. The cross-sales of hospitality solutions to customers are expected to boost international sales.

Through this acquisition, Yanolja will emerge as a world-class travel and hospitality operator that strives to build an integrated tourism environment without regional boundaries. Its cloud affiliate's channeling solution will allow the supply of South Korean tourism inventory developed by Yanolja and Interpark to customers worldwide and allow Yanolja to take the lead in greatly easing global access to the country's tourism content.

Write to Jung-Rak An at jran@hankyung.com