S.Korea’s Musinsa, Disney to collaborate character products

South Korea’s online fashion platform Musinsa has partnered with the Walt Disney Company Korea, a Korean unit of the global entertainment giant, to release an exclusive fashion collection featuring their collaborated brands.

Starting on Thursday, Musinsa will showcase Disney collaborative collections from 14 different brands such as Grove, Dunst, Discus Athletic, Lee, Soundslife, Mmlg, Yes I See, Critic, Travel and RoanJane (kids), with accessories brands 1507, Catchball and W.Dressroom also participating. The collection includes clothing and shoes and is exclusively available at the Musinsa store.  

The collaboration collection has a unique feature that expresses Disney's popular characters based on the concept and identity of each fashion brand. Customers can expect to find fashion and lifestyle products with art designs featuring characters from the Walt Disney Company's animations and movies such as Mickey Mouse, Bambi, Monsters University, Inside Out and Deadpool.

To celebrate the release of the collection, Musinsa will hold an event until May 10 for customers who purchase collaborative products. A total of 70 winners will be chosen to receive tickets to a live-action Disney musical movie "The Little Mermaid," which is based on the animation original of the same name.

Write to Park Jong-Kwan at pjk@hankyung.com