CJ Olive Young introduces Beauty Box filled with K-beauty products

South Korea's health and beauty store chain operator CJ Olive Young Co. announced on Thursday that it will introduce its K-beauty curation service called Beauty Box on Global Mall, an online store for shoppers across the world.

Beauty Box is a service aimed at increasing the global recognition of small- and medium-sized enterprise brands, with over 50 brands participating.

According to Olive Young, even with the purchase of just one Beauty Box, customers can understand K-beauty trends as it has carefully selected 10 items based on a seasonal concept.

Olive Young previously launched a pilot release of Beauty Box in January and February.

In January, it sold out in just one week, and in February, it sold out in just one day, with about 70% of buyers residing in North America, including the US and Canada.

This month's Beauty Box is prepared with three concepts: vegan beauty, spring makeup and smoothing.

Write to Jiyoon Yang at yang@hankyung.com