Samsung further expands global TV market share in Q1

Samsung Electronics Co. further expanded its market share in the global TV market in the first quarter of this year, while LG Electronics Inc. delivered its largest-ever first-quarter shipments of OLED TVs.

Samsung commands 32.9% of the global TV market by sales value in the January-March quarter, up from 29.5% for all of 2021, according to market research firm Omdia on Tuesday. It cemented the No. 1 position in the market after retaining its top spot over the past 16 years since 2006.

In terms of sales volume, Samsung accounts for 22.5% of global TV sales, enjoying the highest market share in the first quarter.

“Our high-end and super-sized models such as Neo QLED 8K led the TV sales,” a Samsung Electronics official said.

Samsung sold 2.5 million QLED TVs worldwide, or 76% of global QLED TV sales in the first quarter, which were up 23% on-year to 3.3 million units.

Coming in second, LG accounted for 17.7% of the world’s TV sales in value in the first quarter, down from 18.5% for the entire year of 2021. By sales value, it also ranked second with a market share of 12.6%.

But it recorded the largest first-quarter shipments of its premium model OLED TVs at 924,600 units, up 17% on-year. It controlled 62.2% of the world’s OLED TV market by shipment.

In aggregate, both Samsung and LG commanded 50.6% of the world’s TV market in the January-March quarter, up from last year’s 48%.

China’s TCL and Hisense came in third and fourth in terms of sales value with a share of 8.0% and 7.6%, respectively.

Write to Ji-Eun Jeong at jeong@hankyung.com
Yeonhee Kim edited this article