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Hyundai to bolster in-car video services with CJ ENM

Hyundai, Kia to collaborate on in-car video streaming with CJ's OTT platform

By Dec 08, 2021 (Gmt+09:00)

3 Min read

Hyundai to bolster in-car video services with CJ ENM

Drivers of Hyundai Motor Co. and Kia Corp. are set to enjoy their favorite original TV shows and dramas in-vehicle in near real-time, created by South Korea's entertainment giant CJ ENM Co. and aired on its over-the-top (OTT) streaming service TVing.

Hyundai Motor Group, the parent group of the two largest South Korean carmakers, signed a memorandum of understanding with the two CJ Group units on Dec. 6 to cooperate in in-vehicle video streaming services, according to the automotive group on Tuesday.

"We will provide various OTT services ranging from movies to livestreams to enhance our connected car services," said a Hyundai Motor Group official.

CJ ENM, the producer of the Oscar-winning film Parasite, is the country's leading content creator. It operates cable TV channels and the OTT service TVing as well. To offer TVing's content to its drivers, Hyundai will add an app for the OTT service to its in-vehicle infotainment platform.   

For its part, CJ ENM will create more shows and other content for drivers, while TVing upgrades its streaming application for use in cars.

"Our connected cars will not only provide various OTT content, but also offer a new infotainment experience," said Hyundai Motor Managing Director Choo Kyo-woong.

An MOU signing ceremony between Hyundai Motor Group, CJ ENM and TVing
An MOU signing ceremony between Hyundai Motor Group, CJ ENM and TVing


COMPETITION WITH TESLA

Hyundai Motor has been accelerating efforts to boost connected services to better compete with Tesla Inc., which is at the forefront of developing connected cars.

In 2019, the world's largest electric vehicle maker introduced in-car video streaming services in cooperation with Netflix. That allowed drivers to stream Netflix video on the dash-mounted infotainment screen, while the car is parked. 

Additionally, Tesla CEO Elon Musk said in 2019 that it would integrate Netflix, Hulu, YouTube and more content into the updated infotainment system in its cars, as part of efforts to make vehicles an entertainment platform in an autonomous driving era.  

A connected car has a communication module that allows the vehicle to share internet access and thus data with other devices inside and outside the car. Back in 2016, Hyundai developed its connected car Operating System (ccOS), which enables high-speed transmission and reception of data within the vehicle.  

Tesla is also ahead of the pack in delivering over-the-air (OTA) updates, which wirelessly upgrade the internet-based operating system. Other global carmakers recently followed suit in offering the OTA capabilities for their connected cars.

Through the OTA software updates, Tesla has released a more advanced assisted driving program, Autopilot Update.

Hyundai to bolster in-car video services with CJ ENM

South Korea's connected car market has been growing rapidly. The number of connected cars registered in the country is projected to top 5 million units by year-end from last year's 3.64 million units, according to the Korea Automobile Manufacturers Association.

Chinese carmaker Geely recently announced an investment of $50 million in developing connected cars in cooperation with ECARX, a Chinese automotive technology company.

This year, Japan's Toyota Motor Corp. unveiled a completely upgraded model of Lexus NX for the first time in four years, featuring improved in-vehicle internet connectivity.

Ford Motor Co. plans to add new connectivity features to its large-size electric crossover utility vehicle Explorer to be launched in 2023. General Motors Co. has equipped more than 16 million of its vehicles with its in-car connectivity platform OnStar, which the company aims to increase to about 30 million units in 10 years.

Write to Il-gue Kim and Han-gyeol Seon at black0419@hankyung.com
Yeonhee Kim edited this article.
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