Samsung, LG to showcase latest display innovations at IMID

South Korea’s largest display maker Samsung Display Co. and its rival LG Display Co. will boast their latest product innovations at the International Meeting on Information Display (IMID) held on Aug. 25-27 in COEX, Seoul.

IMID is an annual conference organized by the Korean Information Display Society (KIDS) and the Society for Information Display (SID). The two display makers will showcase a wide range of products from foldable, bendable to gaming and automotive displays.

Samsung Display will be exhibiting Flex In & Out display, also called the S-Foldable, which can be folded twice for better portability and a wider screen. The company said that this special type of display will be adopted by the smartphones and tablets manufactured by Samsung Electronics Co.

Samsung Display will also offer a peek into Flex Note, a foldable display for laptop computers, which can extend the size of the monitor screen according to needs. The company will also introduce its new Eco² (Eco Square) OLED in detail. Already equipped on Samsung’s newly announced Galaxy Z Fold 3, Eco Square OLED delivers the smartphone a brighter screen that drains less battery, by reducing power consumption by 25% while improving transmittance rate by 33% compared to previous versions.

LG Display will set up a Home Zone to exhibit products used in a home environment, and an Auto Zone to showcase automotive display products.

The Home Zone will have an 88-inch 8K cinematic sound OLED (CSO) product as well as a 55-inch Transparent OLED Smart Bed concept. The zone will also house high-performance gaming products including its 48-inch bendable CSO that debuted earlier this year at CES 2021. The 48-inch gaming monitor was selected as the best product at CES 2021 by the tech media Ubergizmo.

LG Display said that its Auto Zone will feature a next-generation infotainment system based on large-scale plastic OLED (P-OLED) displays.

Moreover, LG Display’s chief technology officer (CTO) Yoon Soo-young will deliver a keynote speech at the IMID this year under the topic of New Opportunities for the Display Industry in the Era of Digital Transformation.

Write to Su-bin Lee at lsb@hankyung.com
Daniel Cho edited this article.