Skip to content
  • KOSPI 3215.47 -27.18 -0.84%
  • KOSDAQ 1036.32 -7.81 -0.75%
  • KOSPI200 425.72 -3.77 -0.88%
  • USD/KRW 1147.4 -7.40 -0.64%
  • JPY100/KRW 1,048.48 -2.34 -0.22%
  • EUR/KRW 1,364.6 -3.32 -0.24%
  • CNH/KRW 177.12 -0.12 -0.07%
View Market Snapshot

F&B

Nongshim to launch Shin Ramyun fried noodles

China and Southeast Asia will be priority markets for the fried version of Korea’s 30-year-long market leader

By Jul 13, 2021 (Gmt+09:00)

Shin Ramyun Fried Noodles are offered in two different packagings including the cup noodle version.
Shin Ramyun Fried Noodles are offered in two different packagings including the cup noodle version.

South Korea’s top instant noodle maker Nongshim Co. is adding another product range under its world-famous Shin Ramyun brand: fried noodles.

Nongshim said that Shin Ramyun Fried Noodles will be launched in Korea on July 20, followed by a global rollout starting from August. The company added that it will implement large-scale marketing initiatives particularly in China and Southeast Asia, where fried noodle products boast high popularity.  

Shin Ramyun’s first product without broth will compete in the global market with the Buldak stir-fried instant noodles produced by Nongshim’s long-time rival Samyang Foods Co. 

Buldak stir-fried noodles promotion in Vietnam by a long-time Nongshim rival Samyang Foods. (Courtesy of Samyang Foods)
Buldak stir-fried noodles promotion in Vietnam by a long-time Nongshim rival Samyang Foods. (Courtesy of Samyang Foods)

The new fried noodle marks the fourth product under the Shin Ramyun brand after the original, the Shin Ramyun Black and the Shin Ramyun Non-Frying. The Shin Ramyun Black, a more premium and less spicy version of the original Shin Ramyun, was picked by the New York Times in June 2020 as the best instant noodle in the world.

Nongshim said that it is launching the new fried noodle product to address the rapidly growing demand for broth-less instant noodles among both domestic and global consumers.

The company added that the worldwide success of the movie Parasite, which featured the stir-fired Ram-don, or also known as Jjapaguri in Korea, has fueled global demand for stir-fried type of instant noodles.

Ram-don, or Jjapaguri, in Parasite uses Nongshim’s black bean sauce-based Jjapagetti.
Ram-don, or Jjapaguri, in Parasite uses Nongshim’s black bean sauce-based Jjapagetti.

Launched in 1986, Shin Ramyun has been the dominant leader in the Korean instant noodle market for the last 30 years. A total of 34.6 billion units of the Shin Ramyun products were sold globally from its launch date until the first half of this year, raising accumulated revenue of 14.8 trillion won ($12.9 billion).

Nongshim added that Shin Ramyun this year will achieve accumulated sales of 35 billion units and accumulated revenue of 15 trillion won ($13.1 billion).

Write to Sul-li Jun at sljun@hankyung.com

Daniel Cho edited this article.

Comment 0

0/300