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BTS performs epic dance-off with Boston Dynamics robots

Hyundai Motor Group celebrates the completion of its Boston Dynamics acquisition in a special video featuring BTS

Jun 29, 2021 (Gmt+09:00)

▲ Welcome to the Family with BTS | Hyundai x Boston Dynamics

The global sensation BTS, topping the Billboard Hot 100 Chart for the fifth week with its latest hit Butter, has stepped outside the human realm in search of a challenger.

BTS was engaged in a joyful dance-off with robots designed by Boston Dynamics, namely Spot and Atlas, in a video released on June 29 by Hyundai Motor Group in celebration of the completion of its acquisition of the American robotics company.

The video shows how the Boston Dynamics robots are programmed to conduct physical movements that can freely be adapted for dancing purposes.

The robots are challenged to make movements of BTS’ choreography, eventually dancing together with the boy band to their song IONIQ: I’m on it, the theme music of Hyundai Motor’s dedicated EV brand IONIQ.  

▲ IONIQ x BTS - IONIQ: I'm on it Official MV

“We look forward to exploring new opportunities to communicate with millennials and Gen Zers about the enormous potential offered by Hyundai’s new robotics,” said Hyundai Motor Co.’s Executive Vice President and Global Chief Marketing Officer Thomas Schemera.

Daniel Cho edited this article.

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