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Cross-industry collaboration

HYBE x McDonald’s: The BTS Meal launches globally

The meal is McDonald's first celebrity collaboration to go on sale globally, available in 50 markets over six continents

By May 27, 2021 (Gmt+09:00)

▲ The BTS Meal | McDonald’s

McDonald’s has launched The BTS Meal on May 26 in the first selected group of 12 markets including Brazil, Canada and the US.

The BTS meal is the American food giant’s first celebrity collaboration to go on sale globally and will be available in 50 markets over six continents.  

McDonald’s previously partnered with other global artists, namely J Balvin and Travis Scott, to offer celebrity meals under their names for a limited period.

The BTS Meal global launch schedule
The BTS Meal global launch schedule

The BTS meal offers the menu enjoyed by the boy band members: 10 pieces of Chicken McNuggets, medium fries and a medium Coca-Cola. It also comes with Sweet Chili and Cajun dipping sauces, which are available for the first time in a number of markets, including the US.

The BTS Meal by McDonald's
The BTS Meal by McDonald's

“The band has great memories with McDonald’s. We’re excited about this collaboration and can’t wait to share the BTS Meal with the world,” said Big Hit Music, BTS' music label under the HYBE Co. umbrella. 

BTS and McDonald’s are also offering collaboration merchandise on HYBE’s e-commerce platform Weverse Shop.

BTS x McDonald's merchandise available on Weverse Shop
BTS x McDonald's merchandise available on Weverse Shop

Weverse is a platform specialized in hosting multimedia content and artist-to-fan communications, and is held 51% by HYBE and 49% by Naver through a share swap partnership.

Write to Jong-kwan Park at pjk@hankyung.com

Daniel Cho edited this article.

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