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Laptop chipsets

Samsung to jump into laptop processor market with Exynos chip in H2

By May 09, 2021 (Gmt+09:00)

Samsung to jump into laptop processor market with Exynos chip in H2

With the global laptop computer market growing rapidly in the pandemic-caused work-and-learn from home era, Samsung Electronics Co. is working on a laptop version of its flagship mobile application processor (AP) chip Exynos.

According to industry sources on May 9, the South Korean tech giant will unveil a premium Exynos chip that can be used in laptops as well as smartphones in the second half of this year.

If the product hits the market, Samsung would become the first modern Windows laptop manufacturer to launch its own processor that works as the brain in its machines.

Samsung's mobile Exynos chips currently power its Galaxy series of smartphones and mobile phones made by its rivals such as China’s Vivo Communication Technology Co.

A mobile application processor is a system on a chip (SoC) designed to support applications running in a mobile operating system environment.

The new Exynos chip for laptops will use the graphics processing unit (GPU) jointly developed with US semiconductor company Advanced Micro Devices Inc. (AMD) to offer improved graphical technology, according to the sources.

“The new Exynos will offer improved functions, including extraordinary computing power and battery efficiency, by utilizing a 5-nanometer processing technology. It’s good for both laptops and smartphones,” said an industry source.

Samsung to jump into laptop processor market with Exynos chip in H2

JUMP ON BANDWAGON

As the sales of PCs and laptops grow at a fast pace, global tech companies that have focused on smartphone AP chips are also unveiling chipsets for laptops to take on market leader Intel Corp., and Samsung is jumping on the bandwagon.

In November 2020, Apple Inc. launched the M1 chip, a desktop- and laptop-grade systems-on-chip (SoC) based on a British processor architecture known as ARM.

Apple’s M1 chip is used in its MacBook series of laptops, iPads and other tablets.

Samsung to jump into laptop processor market with Exynos chip in H2

Qualcomm Technologies Inc., which unveiled its Snapdragon 8cx chip for laptops in 2018, is said to be developing a third-generation 8cx chipset.

According to industry tracker Counterpoint Research, global laptop sales reached 173 million units in 2020, the highest volume since 2011. The research firm forecasts laptop sales will rise further to 175 million units this year and 177 million units in 2022.

Write to Jeong-Soo Hwang at hjs@hankyung.com

In-Soo Nam edited this article.

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