Samsung Electronics hits record-high global TV market share in Q3

Samsung Electronics Co.’s global TV market share rose to record levels in the third quarter in value terms, boosted by large-size organic light-emitting diode (OLED) TVs.

According to market tracker Omdia on Nov. 24, the South Korean tech giant sold 14.85 million TVs worth $9.32 billion, claiming a record-high 33.1% of the global market in the July-September period.

The sales represent a 39% increase from the same period a year earlier in terms of units and a 22% rise on year in terms of value.

LG Electronics Inc. was the runner-up with 16.6% share in value terms, followed by Sony Corp. (10.1%), China’s TCL Technology (7.3%) and Hisense Group (7.3%).

The global TV market grew 11.8% on year to $28.15 billion in the third quarter. In terms of volume, worldwide TV sales reached 62.87 million units, up 14.7% over the cited period.

Industry officials said robust sales of QLEDs, LED TVs with a quantum dot display, and other large-size TVs boosted Samsung's market presence amid the pandemic.

Samsung accounted for 53.5% of 80-inch or larger TVs sold in the third quarter in terms of sales value. Sony came in second with a 21.5% share, while LG had a 14.1% share in the segment.

Global OLED TV sales in the first nine months of the year stood at 2.12 million units, compared to QLED TV sales of 5.98 million, according to Omdia.

Write to Hyung-Suk Song at click@hankyung.com
In-Soo Nam edited this article.