LG Electronics to launch world’s first roll-up TV in October

LG Electronics Inc. plans to release the world’s first roll-up TV later this month as the South Korean consumer electronics giant aims to enhance its presence in the high-end TV market.

The company uploaded a teaser video on YouTube on Oct. 11 announcing the imminent launch of the state-of-the-art TV, the LG Signature OLED R.

LG recently opened a website dedicated to promoting the latest TV model, and started receiving preorders for the product. Following a launch event for invited guests at the Banyan Tree Club & Spa Seoul Oct. 14-19, the company plans to sell the TV to consumers later this month.

The Signature OLED R will likely sell at over 100 million won ($85,400) a unit, about twice the price of an 88-inch 8K OLED TV that is currently among LG’s most expensive.

The rollout TV was first unveiled at US electronics expo CES 2019 as a finished product. When users turn the TV on, its 65-inch screen automatically rolls up from the TV’s main box and when it is turned off, the screen is rolled back into the main body.

A company official said given the high price tag, the roll-up TV will initially be popular among high-end consumers in the luxury product market.

Write to Hyung-Suk Song at click@hankyung.com
In-Soo Nam edited this article.