brand experience space

South Korea’s Hotel Shilla, said on Thursday that it will open its 16th Shilla Stay hotel in Jeonju, North Jeolla Province, on December 10.&nb...

Global sportswear makers have stepped up competition in South Korea to take advantage of the country’s growing running craze with major brands...

Genesis BBQ Group, the operator of a popular South Korean fried chicken brand, is expanding its market to South Asia by entering India, the world&rs...

SPC Samlip Corp., a subsidiary of South Korea’s food and bakery giant SPC Group, announced Wednesday that it has launched a B2B solutions bran...

South Korean-owned sportswear brand Fila said on Tuesday it scaled back its loss-making US business to improve earnings through a restructuring in N...

South Korea's SPC Group said on Monday that Mongolian government officials and local business leaders visited Passion5 in Hannam-dong, Seoul, last F...

South Korean tech giant Samsung Electronics Co. solidified its dominance in the Indian smartphone market, capturing its largest revenue share in the...

VIENNA –  South Korea's small cooking appliance and beauty product makers gained certitude of their product quality and were convinced of...

Samsung Electronics Co. has standardized its corporate identity (CI) by implementing the SAMSUNG logo at all international business sites. This move...

South Korea’s e-commerce platform 11Street Co. will hold its annual Grand 11 shopping festival from November 1 to 11. Since 2008, the company...

LG Energy Solution Ltd., the world’s third-largest electric vehicle battery manufacturer, said on Wednesday its joint venture in Canada with m...

Hyundai Motor Co. said on Sunday it will launch an electric model of the compact sport utility vehicle Creta in India this January — the first...

Samsung Electronics Co. was selected the Most Ultimate Brand 2024 by the UK-based global brand marketing and consulting company. According to t...

South Korea's Hanwha Investment & Securities said on Thursday that it completed the acquisition of Indonesia's Ciptadana Sekuritas.Ciptadana Sek...

Sovereign wealth fund Korea Investment Corporation (KIC) will aggressively explore early investment opportunities in sectors undergoing AI-driven in...

AfreecaTV, South Korea’s first-generation interactive livestreaming service with a nearly two-decade history, has started a new chapter under ...

South Korea's KT Corp. said on Monday it will pursue a joint project utilizing satellite data with KT SAT and Nara Space Technology Inc.The plan is ...

Lotte Shopping Co., South Korea’s leading retail company, will transform its special purpose company (SPC) in Singapore into a holding firm to...

A leadership change in Brand X Corp., the operator of South Korea’s top leggings brand Xexymix, is spawning speculation that a management cont...

Samsung Electronics Co., South Korea’s most valuable company in terms of market capitalization, saw its brand value top $100 billion for the f...

Hyundai Motor Co.'s premium brand Genesis on Friday unveiled its large-size sport utility vehicles (SUVs) the Genesis GV80 and GV80 Coupe Black mode...

LG Electronics Inc. said on Wednesday it was named the most sustainable brand in the US for its heating, ventilation, and air conditioning (HVAC) so...

Uniqlo Co., a Japanese fast fashion brand, is vigorously expanding brick-and-mortar stores in South Korea, attracting budget-conscious consumers ami...

South Korean cosmetics are top picks among beauty products on Amazon.com and other global e-commerce platforms amid the growing popularity of K-beau...

Hyundai Motor Co.'s premium brand Genesis said on Sunday that its sport utility vehicle (SUV) GV70 and the Electrified GV70 got the highest rating...

BMW Group Korea said on Thursday it opened the electric vehicle (EV) Charging Hub Lounge with GS Group and LG Group in Hoehyeon-dong, Seoul.The Char...

South Korea’s Hanwha Aerospace Co. has joined hands with Australian startup Gilmour Space Technologies in the space business, bolstering coope...

South Korea's Shinsegae Duty Free launched a premium store at Incheon International Airport, aiming to counter the decline in downtown duty-free sal...

Kia Corp. said on Tuesday that it ranked first in the mass-market brand category in the customer experience index survey recently released by India'...

Lotte Group has selected Pepero — a thin chocolate-covered stick cookie — as the first brand that it will foster into one of the world&r...