Storytelling
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BrandingLG unveils fresh-faced logo designs to firm up brand storytelling
South Korea-based electronics giant LG has revealed new designs of its logo, "Face of the Future," in a move to upgrade its brand storytelling. On J...
Jun 11, 2021 (Gmt+09:00)
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Corporate strategyCorporate storytelling: S.Korean firms' next growth key
South Korea’s major companies are increasingly adopting corporate storytelling as a means of rebranding their identities.As the companies enjo...
Apr 27, 2021 (Gmt+09:00)
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