Hyundai Motor launches 'Hyundai Future Adventure' on Roblox

Hyundai Motor Co. announced on Monday that it will launch a new game "Hyundai Future Adventure" on the popular metaverse platform Roblox, where users can experience the company's future mobility technologies.

Roblox is an entertainment platform where users can create and play games in a virtual world using avatars that represent themselves.

Hyundai was the first global automotive brand to create a virtual space on Roblox in 2021.

In Hyundai Future Adventure, players can complete various missions using a variety of Hyundai technologies, including advanced air mobility (AAM), Boston Dynamics' four-legged walking robot Spot, multipurpose humanoid robot Atlas, dedicated electric vehicle IONIQ 5, and hydrogen value chain business brand HTWO.

The game also includes a map that features robotics, electrification, and hydrogen technologies, as well as game items such as the service robot DAL-e and the high-performance hydrogen hybrid rolling lab N Vision 74.

Write to Nan-Sae Bin at binthere@hankyung.com