Samsung Elec's brand value rises to $87.7 billion

Samsung Electronics' brand value has broken the $80 billion mark. 

Korea's flagship company saw such value grow in double digits for the second year in a row and finish among the world's top five for the third straight year. 

Hyundai Motor was ranked 35th globally among the world's top 100 brands.

Samsung Electronics on Thursday said it ranked fifth overall on the annual Best Global Brands list of Interbrand, a New York-based international branding consulting company, with a value of $87.7 billion (124.5 trillion won). The amount was 17% higher than $74.6 billion last year to give the company its third straight top-five finish since 2020.

The gap in value between Samsung Electronics and No. 6 Toyota was $27.9 billion, up from the $17.1 billion difference last year between the Korean giant and sixth-place Coca-Cola.

Samsung Electronics said the rise in global data use apparently raised its semiconductor-focused brand value.

Most of the brands in the Interbrand top 10 were American, led by Apple with $482.2 billion. Second was Microsoft ($278.2 billion), followed by Amazon ($274.8 billion) and Google ($251.7 billion). Samsung Electronics was the lone Korean member of the illustrious top 10.

Hyundai Motor finished 35th with a brand value of $17.3 billion, the same ranking as last year but with a 14% higher valuation.

Interbrand said the automaker is trying to become a brand that permeates consumer lifestyles in going beyond vehicle manufacturing. Hyundai Motor is expanding its future mobility unit to "meta-mobility," which integrates robotics with the metaverse.

Write to Ji-Eun Jeong, Hyung-Kyu Kim at jeong@hankyung.com