CLO Virtual Fashion raises $35 mn

South Korea's 3D digital fashion solution startup CLO Virtual Fashion said on Monday it raised 50 billion won ($35 million).

Atinum Investment Co. and IMM Investment participated in this fundraising. 

CLO Virtual Fashion is a company that designs costumes in digital space based on 3D clothing simulation algorithms and provides services for managing designed clothing.

This startup operates CLO and Marvelous Designer. The two software visualize the fabric, fit, and silhouette of users. 

CLO introduced its 3D process to global fashion companies such as Hugo Boss, Nike, Arcturix, H&M, Levi's, Decathlon, and Mango. 

It's also used in the film and computer graphics industry. 

CLO Virtual Fashion will use the fund to unify 3D fashion design, production, marketing, and consumption. With this process, the startup aims to boost new user entry. 

Write to Eun-Yi Ko at koko@hankyung.com