Lotte Wellfood showcases K-Food at Vietnam Foodexpo

South Korea's Lotte Wellfood Co. said on Thursday it participated in Vietnam Foodexpo 2024 to promote Korean food and boost its market share in the Vietnamese market.

Vietnam Foodexpo 2024 offers the largest scale of regional and national food business opportunities through the exhibition's exclusive access to the extensive international and national network of the Vietnamese Government. 

This event is held at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City from November 13 to 16. 

This marks Lotte Wellfood’s second consecutive year at the event, where it is showcasing the excellence of K-food alongside its key brand offerings.

This year’s highlights include global favorites such as Pepero, a chocolate-dipped biscuit stick that has become one of South Korea’s most iconic snacks, exported to over 50 countries including the US.

Other featured products include the sugar-free ZERO brand and popular ice creams like Screw, Watermelon Bar, and Tico.

Lotte Wellfood engaged visitors with interactive experiences, including a tasting session for plant-based dumplings from its health-conscious home meal replacement (HMR) brand, "Theory of Sicsa."

Write to Hyun-jin Ra at raraland@hankyung.com