Dongwon F&B selects virtual human family as brand model

South Korea's food and beverage company Dongwon F&B Co. announced on Friday that it has selected a virtual human family as the model for its premium dairy brand Denmark.

The company is the first in South Korea to select a virtual human family as a brand model.

The Shinsun Family, whose name means fresh family in Korean, consists of four members: a father, mother, daughter, and son. This virtual family will represent different generations enjoying fresh and healthy Denmark dairy products.

Dongwon F&B's decision to use virtual human models reflects its aim to target the MZ generation, a demographic well-acquainted with virtual worlds through social media and that values unique experiences.

The premium brand Denmark operates over 110 dairy products, including baby cheese, various cheese, milk, yogurt, and plant-based beverages. This wide range of products means that the Shinsun Family will be able to represent a variety of ways to enjoy Denmark dairy products in daily life.

The company is confident that this approach will resonate with the MZ generation, who are increasingly looking for brands that offer unique and personalized experiences.

Write to Kyeong-je Han at hankyung@hankyung.com