Naver Webtoon becomes No.1 webtoon platform in France

South Korea's Naver Webtoon has made a name for itself as the top webtoon platform in France.

Naver Webtoon announced on Monday that it participated in the Amazing Festival, a global popular culture festival held in Paris, France, from Jul. 13 to 16, as a leading webtoon platform from France.

The Amazing Festival is an event that showcases popular culture that attracts attention from various countries around the world, including the United States, Europe and Japan.

Naver Webtoon opened a booth exclusively for this event among webtoon platforms worldwide. The company prepared a variety of entertainment and experiential events utilizing intellectual properties (IP) of webtoons from both Korea and France.

One notable attraction was the Tearing Poster, where visitors could take home large posters featuring webtoon illustrations. The Toon Filter experience, which used deep learning technology to transform anyone into a webtoon character in real time, also drew attention.

Naver Webtoon has been operating the French-language service app, Webtoon, since Dec. 2019. Last month, this app recorded the highest sales and monthly active user (MAU) numbers among webtoon apps in France. Naver Webtoon has produced over 70 original webtoons in France.

Write to Ji-Eun Jeong at jeong@hankyung.com