LG Elec opens LG Labs experience pop-up zone

LG Electronics Inc. announced on Wednesday that it will operate the "Wow Life's Good Lab" pop-up zone at Ground 220 in Yeongdeungpo-gu, Seoul, until August 25, showcasing various products from LG Labs.

LG Labs is a marketing platform that introduces experimental and innovative products and services from LG Electronics.

The pop-up zone features unique products and experience programs such as the Duobo capsule coffee machine, which extracts two capsules at once; Bon Voyage, a customized living space for glamping customers; and the DukeBox, an all-in-one audio system equipped with a transparent OLED panel.

With this pop-up zone, LG Electronics plans to promote LG Labs and increase engagement with future generations.

This year, LG Labs will expand its online communication by collaborating with creators like Lee Mal-nyeon, Jo Seung-yeon’s Inquiry Life, and Mimiminu to introduce content that promotes LG Labs.

Write to Jeong-Soo Hwang at hjs@hankyung.com