LG Electronics hosts 'LG Showcase 2024' in UAE

LG Electronics Inc. announced on Friday that it hosted a new product showcase event called "LG Showcase 2024" in Abu Dhabi, United Arab Emirates, from last Wednesday for two days.

LG Electronics set up a 1,000-square-meter exhibition hall and introduced "Smart Life Solutions" that connect and expand customer experiences in all aspects of life.

At the exhibition, the company showcased TV products such as "LG Signature OLED M" and "LG OLED Evo," as well as AI home appliances including washing machines, dryers, wash towers, refrigerators, stylers and audio devices with AI features, along with air conditioners equipped with mosquito repellent and AI functions.

This year's event, the largest ever held, attracted more than 500 attendees including partners and dealers from the Middle East and Africa regions.

LG Electronics discussed various ways for collaboration and future strategies in content business, business-to-business (B2B) transactions, and other areas with dealers and partner companies.

It also plans to accelerate local government-led B2B projects in a wide range of fields including mobility, robotics, air solutions and commercial displays, tailored to the needs of the region.

Write to Chae-Yeon Kim at why29@hankyung.com