LG opens ‘Life’s Good’ experience space in Singapore
It focuses on the customer experience of the brand and showcases the latest products that are not available in the local market
By Feb 19, 2024 (Gmt+09:00)
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LG Electronics Inc. announced on Monday that it opened its "Life's Good" brand experience space in Singapore.
Located in the upscale Millenia Walk mall near the iconic Marina Bay, the space prioritizes immersive brand experiences over direct product sales.
Visitors can also explore the convenience of a connected smart home ecosystem powered by the LG ThinQ app.
LG Electronics previously opened brand experience spaces called "Another Saigon" in Ho Chi Minh City, Vietnam, and "Ground 220" in Yangpyeong-dong, Yeongdeungpo-gu, Seoul, at the end of last year.
Write to Chae-Yeon Kim at why29@hankyung.com
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