LG Elec unveils shoe care appliance at ComplexCon 2023

LG Electronics Inc. unveiled its dedicated shoe care appliance Styler Objet Collection ShoeCare and ShoeCase at ComplexCon 2023 in Long Beach, California, the US on Nov. 18-19, the company said on Monday. 

ComplexCon is an expertly-curated festival of the future, bringing together the world’s most influential brands and artists for style, sneakers, art, design, food, music, inspiration, and more. Especially, sneakerheads are interested in the limited edition sneakers only for this event.

LG Electronics had a booth at ComplexCon 2023 where consumers could try out the Styler Objet Collection ShoeCare and ShoeCase. In this appliance only for shoes, the sneakers supported by KYX, an online shoe resale platform in the US were displayed.

On Nov. 18. the first day of the event, world-renowned street fashion designer Jeff Staple stopped by the booth. He’s a founder of streetwear brand Staple. This brand is collaborating in fashion, music, art, and more.

LG’s ShoeCare and ShoeCase is a premium appliance for not only sneakers or dress shoes but also golf shoes, football cleats, and daily casual shoes. The product is equipped with techs such as True Steam, a patented LG Styler technology for garment care, and Zeo-Dry filter which removes even the slightest moisture and odor.

“We will provide a unique customer experience for sneakerheads and set the standard for differentiated shoe care,” Roh Sookie, head of LG Electronics Home Appliances & Air Solution Brand Communication Division said.
 
Write to Ik-Hwan Kim at lovepen@hankyung.com