Samsung to open Galaxy Experience Spaces in seven cities

Samsung Electronics Co. announced on Tuesday that it will open the "Galaxy Experience Spaces" in seven cities spanning six countries. 

These spaces offer consumers an opportunity to engage with Samsung's new Galaxy devices and experience the latest technologies firsthand.

Designed to encapsulate a fresh, alternative world, the Galaxy Experience Spaces enable consumers to explore design innovations and the gaming capabilities of new Galaxy products. They even provide a platform for visitors to design their own smartphones with accessories.

Samsung also integrates the Samsung Pay system within these spaces, replicating a traditional shopping experience for visitors. These installations will operate from July 28 to August 20, in line with the Galaxy Unpack event.

From July 26, Samsung will progressively open comparable spaces in international locations including New York, Paris, Berlin, Dubai, and Bangkok.

The unveiling of the new Galaxy line-up is slated for 8:00 p.m. on July 26 at the "Samsung Galaxy Unpacked 2023" event at COEX in Seoul. Industry insiders project the debut of the foldable smartphones Galaxy Z Flip5 and Fold5, the Galaxy Tab S9 series, and the Galaxy Watch 6.

Write to Jeong-Soo Hwang at hjs@hankyung.com