LG Elec showcases EV chargers optimized for various spaces

LG Electronics Inc. on Wednesday unveiled its electric vehicle charging solutions optimized for homes, commercial spaces and charging stations at 2024 EV Trend Korea.

Since entering the EV charger market last year, it is the first time for the South Korean home appliances maker to exhibit its entire lineup of EV chargers available at home: a 7-kilowatt (kW) slow charger and two types of fast chargers with capacities of 100 kW and 200 kW.

For the three-day EV exposition that started on Wednesday, LG Electronics opened a 180 square-meter exhibition booth featuring design concepts for three main spaces: housing, commercial areas and charging stations.

The 7kW charger offered for residential use can be mounted on a stand or a wall with a touch screen.

The 100kW fast charger is installed in a mock commercial parking lot within the exhibition booth. It can charge two vehicles simultaneously, making it useful in public parking lots in shopping malls, hospitals and restaurants.

The 24-inch display mounted on 100kW and 200kW chargers displays the charging status and shows ads for things such as promotional events.

Given the chargers' high durability, stable charging is ensured even in extreme temperatures such as cold of 25 degrees below zero Celsius or heat of 40 degrees Celsius.

The Korean household name has been making its push into the automotive electronics market and aims to transform into a platform-based technology company by 2030.

Last year LG Electronics launched its domestic production of EV chargers. In January this year, it opened its first overseas EV charger factory in Fort Worth, Texas with an annual production capacity of more than 10,000 chargers.

To beef up its EV charger service at home, it has more than doubled staff at its customer service arm Hiteleservice Co. and extended its business hours to late nights and weekends.

Last year, LG Electronics Chief Executive Cho Joo-wan said the company aimed to achieve 100 trillion won ($75 billion) in annual sales by 2030, up from 84.28 trillion won in 2023, its highest-ever annual revenue.

Write to Ye-Rin Choi at rambutan@hankyung.com
 


Yeonhee Kim edited this article.