Amorepacific's Aestura to enter Vietnamese market

South Korean beauty and cosmetics giant Amorepacific Corp. announced on Monday that its derma cosmetic brand Aestura will enter the Vietnamese market.

Aestura will debut at Vietnam’s largest online shopping platform Shopee and 17 local offline multi-brand store Beauty Box.

Aestura will showcase its 16 products including lines like A-Cica 365, Atobarrier 365, Theracne 365, and Derma UV365.

The A-Cica 365 line received the most favorable customer response during local pre-marketing activities conducted since June last year.

Aestura will introduce the A-Cica brand and products to local media outlets and influencers in Vietnam on Monday at Park Hyatt Saigon, Ho Chi Minh City.

Additionally, a pop-up store will open at the Beauty Box Saigon Center in downtown Ho Chi Minh City from Jan. 26 to 31.

Write to Ji-Yoon Yang at yang@hankyung.com