Samsung Asset wins iF Design Award

South Korea's Samsung Asset Management announced on Friday that its exchange-traded fund (ETF) brand KODEX has won the top prize in the communication branding category at the iF Design Award 2024 in Germany.

The award-winning KODEX Rebranding Design is the outcome of a brand identity renewal project that Samsung Asset Management undertook in October 2022 to commemorate the 20th anniversary of KODEX.

The project was highly commended for the thoroughness and importance of its symbol design.

The symbol, which was inspired by a hot air balloon ascending high into the sky, incorporates the concept of a map pointer directing toward the destination, encapsulating the company's dedication to assisting customers in growing their assets and achieving their objectives.

In line with the direction of the rebranding design, Samsung Asset Management revamped the KODEX website in March last year.

This iF Design Award marks the fourth accolade related to the rebranding design.

Write to Man-Su Cho at bebop@hankyung.com