Hyundai N Vision 74 wins 2023 Good Design Award

Hyundai Motor Group announced on Thursday that its nine products across Hyundai Motor Co., Kia Corp., and premium brand Genesis have received top honors at the 2023 Good Design Awards in the US.

Hyundai Motor achieved the honor of having four products, including N Vision 74, IONIQ 6, Grandeur (Azera), and Kona, selected in the Transportation category.

In particular, the N Vision 74 high-performance hydrogen hybrid ‘rolling lab’ achieved a grand slam by winning all four major global design awards (iF, IDEA, Red Dot, GOOD DESIGN) with this award.

N Vision 74 is part of Hyundai Motor’s heritage communication efforts that seek to find the vision of the future through the bold spirit of the first independently developed Korean sports car prototype, the Pony Coupe Concept, unveiled in 1974.

IONIQ 6 drew attention with its sleek exterior and stylish interior design. With a smooth streamlined design that minimizes wind resistance, the all-electric vehicle achieved the highest aerodynamic coefficient (Cd) of 0.21 among all Hyundai Motor vehicles, combining sensibility and efficiency.

Grandeur stood out with its advanced design that reinterprets the heritage designs of previous models. With a futuristic exterior styling and an interior that maximizes comfort and luxury, it embodies the image of Hyundai Motor’s flagship sedan.

Kona features a future-oriented image unique to electric vehicles while inheriting the existing iconic design elements. The seamless horizon lamp that spans the front, the prominent surfaces, and the sharp lines harmonize to emphasize elegance.

Kia’s large all-electric sport utility vehicle (SUV) EV9 got awards in Transportation category. Its Ki infotainment system claims Interactive Media category.

Genesis X convertible received high scores for its driving experience in terms of engaging with the natural environment.

The Good Design Awards are selected through collaboration between The Chicago Athenaeum: Museum of Architecture and Design in Chicago, Illinois, and The European Centre for Architecture, Art, Design and Urban Studies in Europe. They announce award-winning works in various categories for Fortune 500 and global leading companies every year.

Write to Jin-Won Kim at jin1@hankyung.com