Ably launches virtual fitting AI service

South Korean fashion commerce platform Ably Corp. announced on Friday that it launched a new service The Shopping Mall-Specific Artificial Intelligence (AI) Profile, which allows customers to try on clothes in the same outfit as the model using generative AI.

The AI Profile service enables online malls to showcase their products in various styles to customers through realistic virtual profile pictures created with generative AI technology.

Utilizing the Ably app, shoppers can access the Create AI Profile feature, where they can select a mall, upload a photo of their face, and instantly receive a personalized profile image.

This image showcases them wearing selected items from the mall's collection but also includes detailed information about the featured products, making it easier for users to make immediate purchases.

Ably developed this new service to support the growth of online malls by leveraging advanced AI technology.

According to the company, the AI Profile will attract new customers by providing virtual try-on experiences.

It allows customers to explore styles they might not normally consider, aiding them in making informed purchasing decisions.

Write to Ji-Yoon Yang at yang@hankyung.com