Upstage to develop shopping-specific AI with ConnectWave

South Korea’s artificial intelligence (AI) startup Upstage on Monday said it will develop a shopping-specific AI service with domestic online commerce company ConnectWave.

The two companies on Friday signed a memorandum of understanding to launch the country's first private large language model (LLM) for business. LLM technology is the basis of generative AI such as ChatGPT, and use of a private LLM makes the risk of information leak low because AI ​​learns only the company’s data.

Both companies will develop AI services by utilizing data on an estimated 1.4 billion domestic shopping products on ConnectWave’s e-commerce websites Danawa and Enuri. They will also apply the LLM to the shopping mall consulting and solution service MakeShop and overseas parcel forwarding company Malltail.

Write to Joo-Wan Kim at kjwan@hankyung.com