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Advertising & Marketing

Doosan Robotics, Bodyfriend to collaborate on marketing

Doosan Robotics’ robot barista Dr. Presso will be installed in Bodyfriend's lounges in April

By Mar 28, 2024 (Gmt+09:00)

1 Min read

Doosan　Robotics,　Bodyfriend　to　collaborate　on　marketing

South Korea's Bodyfriend Inc. announced on Thursday that it signed a memorandum of understanding (MOU) with Doosan Robotics Inc. for co-marketing the healthcare robot and collaborative robot. 

Under the agreement, Bodyfriend will install Doosan Robotics' robot barista Dr. Presso in lounges on April 5.

Customers visiting Bodyfriend lounges can experience Bodyfriend's healthcare robots and Doosan Robotics' robot barista, Dr. Presso.

Dr. Presso will initially be installed at Bodyfriend's Lotte Mall Suwon Lounge, with plans to add it to other main lounges of Bodyfriend within the first half of the year.

Write to Mi-Kyoung Lee at capital@hankyung.com
#Bodyfriend #Doosan Robotics #healthcare robots #collaborative robots #robot barista #Dr. Presso
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