Innocean to cooperate domestic EV charging company for marketing

Innocean, a Hyundai Motor Group-affiliated advertising agency, announced on Wednesday that it has signed a memorandum of understanding (MOU) with EVSIS, an electric vehicle charging platform company, to expand their collaboration in the field of mobility content, advertising and marketing.

Following the signing of the MOU, the two companies have agreed to cooperate in various areas of the mobility business.

EVSIS, a subsidiary of Lotte Data Communication Co., provides comprehensive services for the electric vehicle charging business, including charger manufacturing, platform installation and charging station operation.

The company is also expanding its supply of charging infrastructure to large supermarkets, department stores, hotels and resorts, and is providing dedicated charging stations to Hyundai's high-speed electric vehicle charging station, E-pit.

In addition, Innocean plans to expose various advertisements and content of its in-house developed mobility advertising platform, "MoCA," through the EVSIS charger display.

The two companies also plan to actively pursue cooperation in customer-tailored advertising and content business based on data analysis of customer location, behavior and consumption patterns. The idea is to showcase personalized advertising and content that meets customer demand.

"We will continue to strengthen the collaboration system in the mobility field to introduce Innocean's various services," said Lee Yong-woo, the CEO of Innocean.

Write to Mi-Kyoung Lee at capital@hankyung.com