S.Korea’s LF opens 9th store in Vietnam

South Korea’s fashion company LF Corp. announced on Thursday that it opened its ninth store in Vietnam at Trang Tien Plaza in Hanoi.

Trang Tien Plaza is the oldest luxury department store in the city, with many global luxury brands within the store. LF previously opened the second branch of its men's clothing brand Maestro on Dec. 7. It has now added its casual brand Hazzys store to the location.

LF entered the Vietnamese fashion market in 2017. The company has continued its localized sales strategy, focusing on the local popularity of Hazzys.

Hazzys currently operates nine stores in Vietnam such as Lotte Department Store Hanoi, Diamond Plaza, Landmark 81, and Lotte Mall West Lake. With a strong local distribution network, Hazzys Vietnam has recorded double-digit growth in sales in the latter half of this year compared to the first half.

Hazzys expanded to China in 2007 and Taiwan in 2013, currently operating 500 stores in China.

Write to Kyeong-je Han at hankyung@hankyung.com