Nongshim’s Baeksansu, Disney to collaborate character products

South Korea's instant noodle giant Nongshim Co. announced on Friday that it will release a collaborative product featuring Disney character images on its Baeksansu mineral water 330 ml bottle in partnership with The Walt Disney Company Korea.

The collaboration product is characterized by featuring images of Disney's popular characters, including Mickey Mouse, Minnie Mouse, Winnie-the-Pooh, and Donald Duck on the product labels.

For products without labels, character images were placed on the bulk packaging. The bottle packaging includes character images to attract the attention of young children who encounter Disney characters through various contents and consumer goods.

Write to Ji-Yoon Yang at yang@hankyung.com