South Korea’s Dailybeer to enter into Singaporean market
The craft beer franchise signed a contract with Katrina Group for joint investment to cooperate its chains in Singapore
By Nov 03, 2023 (Gmt+09:00)
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Dailybeer, South Korean craft beer and fried chicken chain, announced on Friday it signed a contract with Singapore-based Katrina Group for joint investment to enter into the Singaporean market.
Katrina Group operates a number of F&B brands, residences, and hotels in Singapore and Indonesia. With Dailybeer, the group aims to expand its restaurant franchise business.
"Our partnership with the Katrina Group is a milestone in our journey towards becoming a global market player," Dailybeer CEO Im Sang-Jin.
Further showcasing its ambition for international growth, DailyBeer participated in the Franchise Asia International Expo 2023 held in Manila at the end of last month. The event was a platform for DailyBeer to promote its brand and unique beer platform business model, facilitating future expansion through master franchising.
Write to Kyeong-Je Han at hankyung@hankyung.com
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